The biggest head-to-head Prime Ministerial Campaign
Likud prime ministerial campaign
The strategy that changed the Israeli political system for decades.
In 2006, the Likud Political Party was at a historic low, with only 12 mandates. Ehud Olmert was the Prime Minister, and Benjamin Netanyahu was head of the opposition. Olmert had built a strong coalition government, but Netanyahu was determined to bring the Likud back to power, so he hired Israel Bachar, founder and CEO of Bachar Strategy as his lead political consultant in 2007.
For two years, Bachar Strategy repositioned the Likud and strengthened its base by utilizing sophisticated targeting, conducting regular research and polling, and creating strong opposition to then Prime Minister Olmert in the wake of the end of the Second Lebanon war and the negotiations with the Palestinian Authority, as part of the Annapolis Conference.
In the 2009 election, the work paid off and the Likud won 27 seats in the Knesset, 15 more seats than in the previous election. However, it had one less seat than Tzipi Livni’s Kadima party who finished with 28 seats.
Even though the Likud party didn’t win the most seats, it had the winning strategy.
Going against the accepted norm of who has the most mandates wins and will form the government, Bachar Strategy created a " winning block" strategy before the election took place. He advised Netanyahu to sign pre-election agreements with all the relevant parties willing to sit in a government with the Likud. This created a block of over 61 mandates, and as soon as the election was over Netanyahu was ready to form a government. He then secured the mandate from the President, even though the Likud was not the largest political party
This strategy was unprecedented at the time and turned the political system on its head.
Bachar Strategy continues to win campaigns with its strategic, creative, and innovative thinking.